Case Study N°13 Brand Identity

Stashio^®

A fintech identity built to make saving and investing feel secure, not intimidating.

Design

Eternull Media

Direction

Abdul Hannan

Founder & Creative Director

Client

Stashio

Year

2023

Brand Identity ● Product Design ● Fintech ● Brand Identity ● Product Design ● Fintech ● Brand Identity ● Product Design ● Fintech ●

Overview

Stashio emerged from a powerful vision — to give people across Africa a secure, transformative approach to saving and investing their hard-earned money, built on the belief that everyone deserves a prosperous, secure future.

Fintech products live and die on trust, so the identity needed to feel secure and credible without becoming cold or corporate. We built the system around a looping, infinity-inspired mark — suggesting continuous growth — paired with a confident purple-and-yellow palette that stands apart from the blue-and-green convention of most savings apps.

The result is a brand that feels optimistic and empowering, meeting people exactly where financial products often fail to: with warmth, clarity, and genuine encouragement.

— Unlocking the true potential of everyday savings.

Challenge

Financial products face an inherent trust barrier, and savings apps in particular must balance credibility with approachability. Stashio needed to feel secure enough to hold someone’s savings, and welcoming enough for a first-time investor who has never used a product like it before.

Build trust and credibility without resorting to cold corporate-finance visuals
Design a mark that reads as both secure and optimistic
Make investing feel accessible to first-time users

Strategy

We positioned Stashio around empowerment through clarity — the idea that anyone can grow their savings when the tools are designed for them, not around them. A looping growth mark and a bold, optimistic palette carry that promise across the entire product.

Positioned around empowerment and accessible financial growth
Built a looping, infinity-inspired mark symbolizing continuous growth
Chose a bold purple-and-yellow palette to stand apart from fintech convention

Identity System

A looping, infinity-inspired symbol anchors the system, paired with a confident, geometric wordmark. A bold purple-and-yellow palette — distinct from typical fintech blues and greens — keeps the brand feeling optimistic across app, campaign, and outdoor use.

Key Elements

Looping, infinity-inspired mark symbolizing continuous financial growth
A bold purple-and-yellow palette distinct from fintech convention
A geometric wordmark built for app-icon and outdoor scale alike

Brand Applications

From app onboarding to street-level campaign.

App interface

Outdoor & campaign

Brand system

Gallery

Selected work from the series

Drag to explore

01 / 7 App interface.

Outcome

Stashio now has an identity that makes financial growth feel achievable rather than intimidating — a system built to earn trust from a first download through years of saving.

Financial products live or die on trust. Eternull gave us a brand that makes people feel confident putting their savings in our hands from the very first screen.

Stashio

Founding Team