Klein
A nail studio identity built around confidence, warmth, and quiet precision.
Old Feelings®
A streetwear brand that turns 90s and 2000s Brazilian nostalgia into wearable memory.
Design
Eternull Media
Direction
Abdul Hannan
Founder & Creative Director
Client
Old Feelings
Year
2024
Overview
Old Feelings captures the essence of the good old days with humor — bringing 90s and 2000s Brazilian nostalgia into the present, and inviting everyone to slow down and rediscover joy in the small, memorable stuff.
The identity leans hard into vernacular graphic design — coupon borders, dashed lines, hand-drawn mascots, and warm cream paper stock — treating nostalgia as a visual system rather than a filter. Every graphic feels like it was found in a drawer, not generated by a brief.
A confident script logotype anchors the system, giving the brand a single unmistakable signature across totes, hangtags, and social drops, no matter how playful the supporting graphics get.
— Nostalgia, designed on purpose.
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Challenge
Nostalgia-driven streetwear brands often lean on generic throwback graphics that feel more like a costume than a culture. Old Feelings needed a visual language specific enough to feel authentically Brazilian, and disciplined enough to hold together as a real brand system.
- Avoid generic "retro" cliches in favor of specific, lived-in references
- Build a system flexible enough for playful, drop-driven releases
- Keep a single strong signature across constantly changing graphics
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Strategy
We treated nostalgia as material, not mood — pulling from coupon design, hand-lettering, and warm print stock native to 90s and 2000s Brazil. A single confident script logotype anchors every drop, so the brand stays recognizable no matter how the graphics evolve.
- Positioned around "slowing down" as the brand’s core emotional promise
- Built a flexible graphic system for rotating, drop-based releases
- Anchored everything to one confident, consistent script logotype
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Identity System
A hand-inspired script logotype pairs with a warm, cream-and-orange palette and a library of vernacular graphics — coupon borders, mascots, and dashed frames — that can rotate freely from drop to drop without ever losing the brand’s voice.
Key Elements
- Confident script logotype as the brand’s single fixed signature
- A rotating library of vernacular, nostalgia-driven graphics
- A warm cream-and-orange palette built for print and apparel alike
Brand Applications
A system built for constant, playful drops.
Apparel & tote bags
Packaging & tags
Campaign graphics
Gallery
Selected work from the series
Drag to explore
01 / 5 Packaging detail.
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Outcome
Old Feelings now has a visual world specific enough to build a real community around — a system that turns every drop into a small act of collective memory, not just a product release.
Every drop now sells out faster than the last, and it's because people finally recognize us before they even read the tag. That's what a real identity does.
Founder
