Klein
A nail studio identity built around confidence, warmth, and quiet precision.
Clogen®
A visual identity for a community platform built on connection, not noise.
Design
Eternull Media
Direction
Abdul Hannan
Founder & Creative Director
Client
Clogen
Year
2025
Overview
Clogen is a modern community and social platform designed to help people connect through shared interests, meaningful discussions, and collaborative experiences — a trusted space for individuals, creators, and communities to grow together.
The identity needed to feel warm and human in a category dominated by cold, corporate blues. We built the system around a rounded, friendly wordmark and a symbol that reads as two people, mid-conversation — abstract enough to scale, specific enough to mean something.
A confident green replaces the expected social-app blue, giving Clogen instant shelf presence on any app store or pitch deck, while a soft, rounded type system keeps the product feeling approachable at every touchpoint.
— Connection, designed to feel human.
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Challenge
Social and community platforms compete in a visually saturated category — most defaulting to the same blues, the same rounded app icons, the same generic "connection" iconography. Clogen needed to feel distinct on a crowded app store shelf while staying instantly legible as a social product.
- Escape category-standard blue without losing "trusted tech" credibility
- Design a symbol flexible enough for an app icon down to a favicon
- Build a system that scales cleanly across web, mobile, and marketing
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Strategy
We positioned Clogen around warmth as a competitive advantage — leaning into a confident green and a rounded, human symbol to signal a platform built for real conversation, not algorithmic noise.
- Positioned around authentic connection versus algorithmic engagement
- Chose green deliberately to stand apart from category-standard blue
- Built a symbol system legible at app-icon scale
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Identity System
A rounded wordmark pairs with a symbol built from two overlapping conversational marks, rendered in a confident, optimistic green. The full system scales from a 16px favicon to full campaign environments without losing clarity.
Key Elements
- Rounded, friendly wordmark built for digital-first legibility
- A symbol abstracted from two people in conversation
- A confident green system, deliberately distinct from category blue
Brand Applications
From app icon to full campaign.
App interface
Marketing & social
Brand system
Gallery
Selected work from the series
Drag to explore
01 / 9 App interface.
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Outcome
Clogen now has a distinct visual position in a crowded category — a system built to carry the product from its earliest app-store listing through its next funding round.
We needed to look like a platform people could trust with their communities, not another cold tech product. Eternull nailed that balance immediately.
Founding Team
