Klein
A nail studio identity built around confidence, warmth, and quiet precision.
Nextmeal®
A food delivery identity built to feel like a cultural statement, not just an app.
Design
Eternull Media
Direction
Abdul Hannan
Founder & Creative Director
Client
Nextmeal
Year
2025
Overview
Nextmeal is more than a food delivery brand — it’s a cultural statement. Built for now, but designed to grow, Nextmeal isn’t just delivering food, it’s delivering relevance to an audience that expects both speed and personality.
The color palette does most of the emotional work: a rich, vital green for freshness, aqua and pastel teal for a playful modern edge, bright yellow for appetite appeal, and a soft cream to keep everything feeling clean and friendly rather than chaotic.
A rounded, confident wordmark and a simple directional mark — suggesting speed and delivery — complete a system built to feel as fast and fun on a phone screen as it does on a city billboard.
— Food delivery, delivering relevance.
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Challenge
Food delivery is one of the most crowded, visually homogenous app categories — nearly every competitor defaults to similar reds, oranges, and generic fork-and-plate iconography. Nextmeal needed to feel culturally current and instantly recognizable in a single glance at a phone screen.
- Stand apart from red-and-orange food-delivery category convention
- Build a mark legible at app-icon scale and billboard scale alike
- Design a system that feels culturally current, not corporate
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Strategy
We positioned Nextmeal around cultural relevance — belonging to something colorful and current, not just ordering food. A vibrant, appetite-driven palette and a confident, rounded wordmark carry that energy across every touchpoint.
- Positioned around belonging and cultural relevance, not just convenience
- Built a vibrant green-and-aqua palette distinct from category convention
- Designed a directional mark suggesting speed and momentum
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Identity System
A rounded, confident wordmark pairs with a simple directional mark suggesting motion and delivery. The palette — rich green, aqua, pastel teal, bright yellow, and soft cream — keeps the brand feeling fresh, energetic, and unmistakably current.
Key Elements
- Rounded, confident wordmark legible at app-icon scale
- A directional mark suggesting speed and momentum
- A vibrant green, aqua, and yellow palette built for appetite appeal
Brand Applications
From app icon to city billboard.
App interface
Packaging & delivery
Outdoor & campaign
Gallery
Selected work from the series
Drag to explore
01 / 4 Campaign motion.
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Outcome
Nextmeal now has a visual identity built to compete for attention in the most crowded app category there is — one that feels less like a delivery utility and more like a brand people are proud to order from.
We wanted people to screenshot our app, not just use it. Eternull gave us a brand with enough personality that it actually happens.
Founding Team
