Klein
A nail studio identity built around confidence, warmth, and quiet precision.
Afyon®
A visual identity for a specialty coffee and French pastry house in Najran.
Design
Eternull Media
Direction
Abdul Hannan
Founder & Creative Director
Client
Afyon
Year
2026
Overview
Afyon — from the Arabic أفيون, meaning poppy — combines specialty coffee and authentic French pastry, built to become the leading destination for both in Najran, where quality meets detail on every visit.
The name itself carries the brand’s intent: something intoxicating, habit-forming, worth returning for. We built the identity around a diamond lattice pattern and an olive-and-cream palette that reads equally at home on a to-go cup, a storefront awning, or a hand-drawn illustration of the cafe itself.
An Arabic and Latin logotype pairing anchors the system, giving Afyon a bilingual identity that feels native in both scripts — not translated, but genuinely bicultural from the ground up.
— Where every sip intoxicates.
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Challenge
Cafe brands in the specialty coffee space often default to minimalist, interchangeable Scandinavian-style branding. Afyon needed an identity rooted in place — distinctly regional, bilingual, and memorable — without sacrificing the polish expected of a premium cafe.
- Build a bilingual (Arabic and Latin) identity that feels native in both
- Avoid generic, interchangeable specialty-coffee visual tropes
- Design a system that works across packaging, signage, and illustration
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Strategy
We positioned Afyon around its own name — leaning into the poetic tension of "intoxication" as a metaphor for a habit-forming daily ritual. A custom lattice pattern, drawn from regional architectural motifs, gives the brand a distinct visual signature no competitor can claim.
- Positioned around the ritual and pleasure of a daily visit
- Built a bilingual logotype system, Arabic and Latin as equal partners
- Developed a custom lattice pattern rooted in regional motifs
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Identity System
A bilingual logotype pairs Arabic calligraphy with a confident Latin wordmark, framed by a hand-drawn illustration of the cafe itself. A custom diamond lattice pattern, olive and cream palette, and a fine-line illustration style complete the system.
Key Elements
- Bilingual Arabic and Latin logotype, designed as equal partners
- Custom diamond lattice pattern rooted in regional architecture
- Hand-drawn storefront illustration used across packaging
Brand Applications
From to-go cup to storefront.
Cup & packaging system
Signage & storefront
Print & stationery
Gallery
Selected work from the series
Drag to explore
01 / 9 Interior application.
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Outcome
Afyon now has a bilingual identity as distinctive as its name — a system built to make the brand instantly recognizable across Najran, from the cup in your hand to the sign above the door.
Eternull gave us something no other cafe here has - an identity that feels like it belongs to this city specifically, not one borrowed from somewhere else.
Founder
